BUSINESS SERVICES: BGF’s strategic investment in BWP 

We provided buy-side due diligence to BGF on its strategic investment in marketing and brand agency BWP Group (BWP). 

Marlow-based BWP is a marketing and brand agency specialising in the destination asset sector (including shopping centres, retail outlets, and leisure and entertainment venues). Established in 1995, BWP has built enduring partnerships with leading destinations such as Trafford Centre, Eldon Square, Lakeside, Livingston Designer Outlet, The Boulevard, Gravity, IKEA, and Karcher. 

BGF’s investment will help BWP expand its reach and strengthen its full-service offerings through strategic acquisitions, developing relationships with clients across the UK and Europe, and pursuing new opportunities in the US. 

Armstrong provided focused CDD including in-depth interviews with experts in property management, leisure and marketing. Our commercial strategy work looked at trends in BWP’s markets (including both the shopping centre and broader leisure space) and helped to develop potential growth strategies. 

Matthew Connor, Investor at BGF said: “We are excited about the opportunity BWP has across various markets, and it was great to work with Jack and the team. They developed a high-value report which helped evaluate our investment hypotheses.” 

Jack Hibbs, Director at Armstrong, added, “We really enjoyed working with BGF and BWP, and are delighted to have helped with the process. We very much look forward to seeing the success of the business going forward.” 

If you are interested in talking to Armstrong about opportunities in the sector, please contact:  

Jack Hibbs

[email protected]
+44 7883 296 346